2018 Kia Optima


Style reborn.

Optima's emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia's signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road.With curves in all the right places, Optima's exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.

Exhilarating, inside and out.

A thrilling Optima driving experience begins before you start the engine. The moment you slide behind the wheel, you discover a quieter, more spacious cabin loaded with the latest available amenities. The perfect environment for pure driving pleasure. The driver-side console features a clean, horizontal design that streamlines ergonomics and helps create a greater sense of space. Open the door and you'll find a spacious, modern interior enhanced with bold accents, soft-touch surfaces and fine, premium stitching, all of which come together to create a sanctuary of quiet comfort and craftsmanship for you and your passengers. Enhanced cabin-sound insulation, improved body stiffness, re-contoured mirrors and sound-absorbing windows join forces to create a quieter ride. Nestle into superior comfort with available heated and ventilated front seats featuring cushion softness scientifically designed with varying firmness levels in key touch points, and supportive seat bolsters. The available 12-way power-adjustable driver's seat, including 4-way power lumbar support, offers personalized comfort behind the wheel. Your front-seat passenger can also dial into the right position in the available 10-way power-adjustable passenger seat with 2-way power lumbar support. An available heated steering wheel keeps hands warm on the wheel during cold winter days.

Turns fuel into adrenaline.

No matter which trim you choose, you'll be pleasantly surprised by the power and fuel efficiency built into every Optima engine. The LX 1.6T trim includes a 1.6 liter Turbocharged engine with a 7-Speed Dual-Clutch Transmission (DCT) for those seeking a balance of efficient, real-world power with improved fuel economy. The SX offers the 2.0 liter Turbo and steering-wheel-mounted paddle shifters for ultimate performance and control.

Protection for all,all around.

The Optima uses more than 50% Advanced High Strength Steel (AHSS). A ring-shaped section, defining the boot opening behind the rear seats below the shelf, substantially increases body rigidity. And hot-stamping of components in 16 core stress areas boosts the body structure for better driving dynamics and a quieter ride.

Keep your distance.

The Optima offers a suite of Kia Drive Wise technologies designed not only to alert you of potential accidents, but also to help avoid some altogether. Designed to help mitigate or avoid an accident, the available Autonomous Emergency Braking (AEB) will automatically apply the brakes if it detects a collision risk. Advanced Smart Cruise Control (ASCC) uses radar to maintain a predetermined distance from the vehicle ahead, helping to automatically slow or accelerate your Optima when appropriate. The available Forward Collision Warning System (FCWS) system activates and alerts you when your Optima detects a potential impact, encouraging you to decelerate.

 
 
 
 

Innovation is not an option.

Kia continues to set the standards for value with advanced driver-assist technologies. And every 2018 Optima comes standard with Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and the Rear Parking Assist System (RPAS). Blind Spot Detection (BSD) System offers convenient visual and audible signals to help warn you of objects not in your field of view. Lane Change Assist (LCA) warns you when it detects a vehicle that's quickly approaching. Rear Cross Traffic Alert (RCTA) scans for objects moving into your intended path. If the system senses a potential hazard, it will give you audio and visual warnings .If the Rear Parking Assist System (RPAS) detects any stationary objects behind your Optima, it will alert you with an audio warning.

We've got your back.
Front and sides, too.

Conveniently maneuver in and out of tight spaces like a pro. As a part of Kia Drive Wise technology, available Surround View Monitor (SVM) gives you a bird's-eye view around your vehicle. Plus, every 2018 Optima comes equipped with Rear Camera Display so you can reverse with confidence.

Music to your ears.

The Harman/Kardon® QuantumLogic™ technology transforms the Optima cabin into an astounding 7.1 channel surround sound experience through 10 speakers and 630 Watts. Clari-Fi™ restoration technology delivers music as it was intended to be heard. Listen to the Clari-Fi™ difference here.

              DARE TO COMPARE                                                                                                             

                                                             

Bold grille. More thrill.

Optima's signature Tiger nose grill is as pulse-racing as it is eye-catching. Accented by the available LED headlights and LED fog lights, this is a sedan that demands attention. Dynamic Bending Light (DBL) and High Beam Assist (HBA) are also available as a part of Kia Drive Wise technologies to light up the road ahead. Available LED headlights and LED fog lights provide crisp, modern illumination. Swept-back design details add to Optima's distinctive styling. Available Dynamic Bending Light (DBL) illuminates around corners in conjunction with the amount of steering angle applied. The available High Beam Assist (HBA) goes one step further by automatically dimming the high beams when oncoming vehicles are detected.

Watch as our Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the Optima.

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